Effective Marketing Tips For A Successful Trade Show Exhibit

If you want to increase your business exposure, participating in trade show exhibits will provide your company with much needed visibility that will eventually translate into earnings.  A trade show is an effective marketing convention that allows companies in a specific industry to showcase their products and services.

This commercial event is teeming with opportunities because it brings together exhibitors and new prospects in one venue.  Trade shows are an effective marketing medium that can help you build buzz for your latest product and generate leads at the same time.

Aside from creating buzz and generating leads, exhibiting at trade show exhibits gives you an opportunity to interact directly with potential consumers, and obtain feedback from them regarding your products and services.

Your presence at these marketing conventions will help you strengthen ties with existing customers and establish new ones as well.  A trade show is also the best place to spy on your competition and gather intel on the latest industry trends.

Trade Show Displays

If you plan on joining the trade show circuit, you need to invest in a trade show display.  Trade show displays provide a platform for Orange County companies to promote and demonstrate their products and services to potential consumers.  Your displays play a vital role in the success of your trade show exhibits.  Hence, you need to entice attendees and visitors to visit your trade show booth and make their experience worthwhile so that it will create a lasting impression in their minds.

Trade Show Displays
Trade Show Displays

Graphic Images and Slogans

Keep in mind that you only have a few seconds to capture the attention of trade show attendees and visitors.  Incorporating graphic images and catchy slogans into your design will no doubt grab audience attention and direct them to your trade show booth.  It would also help if you choose to set up your booth in a location that has high traffic potential.

In order to create a fun and positive experience for your booth visitors, you need to staff your exhibit space with enthusiastic and knowledgeable people who are always on hand to answer questions and conduct product demonstrations in an upbeat way.

Graphic displays and catchphrases are not enough to drive the audience to your trade show booth in droves.  Integrating audio-visual elements into your displays will enhance both the appearance of your exhibit space and the experience of your booth visitors.

Plasma screens, touch displays, and surround sound are some of the audio-visual equipment that you can use to educate your customers about your latest product in an engaging and entertaining way.  Installing lighting effects can also aesthetically enhance the appearance of your trade show booth.

Promotional Items

Don’t forget to hand out promotional items to booth visitors.  This is a great way to show your appreciation to attendees for taking their time to visit your booth, not to mention an effective way to create brand awareness.

Promotional giveaways should prominently display your logo in order to establish recognition of your brand in the minds of potential consumers.  Give out items that booth visitors can use on a daily basis like tote bags, pens, travel mugs or sports bottles.

There’s no reason for fledgling startups and budget-centric companies to completely shy away from the trade show circuit.  If they can’t afford to purchase their own trade show displays, they can always rent a trade show booth for the duration of the exhibit.  Exhibit rentals are less expensive but can bring in good results for your company.

GreveCo Displays and Exhibits offers excellent trade show supplies for trade show displays and exhbits. Watch this video showing what GreveCo can offer:



Trade Show Exhibition Booth Design — Las Vegas CES 2013 for Boss Audio Systems