There are many things to consider in order to effectively draw more potential customers into your trade show booth. One of those things is what trade show attendees want. Learn about a few of the things that are in the mind of trade show exhibit attendees so that you can create a trade show display that will truly boost your business’ sales.
1. Attendees Already Have In Mind What They Want
When attendees go into a trade show booth, they spend a certain, brief amount of time, but do not necessarily linger long. This is because even before the exhibit starts, most attendees already have in mind what they want. This means that if they check out your booth, they will know at first glance if you have what they want.
It is important that you know what they want and offer them exactly that. To do this, you first have to narrow down your market. You have to identify your target market and study what these group of people want. Once you know what they want, adjust your marketing strategy accordingly. For example, some target audiences are looking for cheaper version of products that they see on TV. Knowing this, you can either adjust your product prices or grant incentives for choosing your brand. It is your goal to make them see that they are making a very good bargain. There is also a type of target audience that is not particular with price, but is after the quality of service. Market your services in such a way that appeal to whatever target market you have chosen.
2. Most Attendees Are Lazy
This means that whatever product you offer, make sure that it is user friendly. Potential customers get turned off when they find that they need to do a lot in order to enjoy your product and services. It is important to make them feel that everything is easy for them and you will provide what they need without hassle. This also means you have got to spare them too much paper work to fill up in order to avail of your products and services.
3. Attendees Hate Doing the Math Themselves
When customers sees a price tag that says $1000 then a label that says 20% off, a lot are actually thinking, “So, how much is that now?” This probably may sound funny but many customers are too lazy to do math and some just really hate it. It would be better if you include in that tag the current price after the sale is taken off the original price. Doing that makes it clear to customers that they are really getting a good deal with you.